Despite the advent of many new online advertising methods such as social media, email marketing still remains one of the most efficient ways to attract leads and convert them into customers.
However, these days email marketing is completely different from what it was some 15 years ago. Marketers now have powerful automation tools at their disposal. Using those, they can easily design email templates, track customer data, trigger emails based on specific events, perform split testing, and so on.
One of the most popular email marketing automation solutions available nowadays is ActiveCampaign. Some of this platform’s most notable advantages include: