Among the numerous means of promoting services and products online like social media, email marketing rightly occupies a leading position just like it did a couple of decades or so ago.
More than that. Email marketing has become even more effective than it used to be thanks to a large number of automation tools available on the market these days. That sophisticated software allows marketing professionals to automate most of the essential tasks like A/B testing and customer data tracking without effort.
If you are looking for an efficient email marketing automation solution, you cannot go past ConvertKit. Here are the main features that make this ESP attractive to businesses: