Nowadays, marketers have a much wider choice of online advertising methods than before (e.g., social media). However, email marketing still tops the table as far as promoting goods and services on the Internet goes.
Over the past decade and a half, email marketing has evolved immensely. Marketing professionals can now use highly efficient, AI-assisted tools to automate almost every aspect of their work, starting from customer data tracking and split testing execution to designing templates and triggering event-based emails.
One of the most well-known and popular automation tools available on the market today is Mailchimp. Businesses choose it, in particular, thanks to these great features: