After many years, email marketing is still a chart-topping online advertising method favored by businesses, although marketers can now use many other efficient promotional mechanisms such as social media.
One of the reasons behind this tremendous popularity is the multitude of modern automation solutions at the disposal of marketing professionals. Those tools make it possible to automate virtually any email marketing activity, from customer data tracking and a/b testing to event-based email triggering.
Among automation tools like those, Keap has established itself as one of the most effective ones. These are some of its noteworthy features: