Although present-day marketers can use a wide range of methods to promote products or services to online audiences, emails remain one of the most effective and popular Internet advertising media.
Of course, email marketing as we know it today is a far cry from what it used to be around 10-15 years ago thanks to many robust, AI-powered software solutions. Marketers can use them to automate the entire email marketing flow, from designing email templates to executing split testing and tracking customer data.
One of the best automation tools available at the moment is HubSpot. Here are some of its noteworthy features: