Nowadays, marketers are not not short on methods of online advertising like social media. Nevertheless, email marketing still holds first place as a tool to promote products/services on the Internet.
The present-day email marketing is not the same it was a decade or so ago. The robust automation solutions that have come into use recently make it possible to prepare and launch campaigns very quickly, taking care of most routine tasks, such as split tests execution, customer data tracking, and more.
Among those solutions, the email delivery service Mailgun deserves special praise thanks to its amazing features. Here is some functionality that attracts businesses to this platform: